Angels in Action 2023, Metamorphosis — Visual Identity 2023
The New Beginnings Support Program is a charity in Toronto empowering underserved women to rebuild their lives. Each year, the charity holds a fundraising event to help support the program and their work. The theme for the 2023 event was Metamorphosis, indicating the transformative process that women experience with the program. The visual identity of the event draws from the familiar imagery of butterflies symbolizing a renewal of life. Particular focus is placed on the racial diversity of the women in the program.
Client: New Beginnings Support Program
